A How-To Guide On Getting Inside Of A Customer’s Brain

Marketing Podcast with Nancy Harhut

Nancy Harhut, a guest on the Duct Tape Marketing podcast In this episode of the Duct Tape Internet marketing Podcast, I interview Nancy Harhut. Nancy is the co-founder and Main Creative Officer at HBT Advertising and marketing. A repeated conference speaker and creator of Utilizing Behavioral Science in Marketing and advertising: Push Buyer Motion and Loyalty by Prompting Instinctive Responses.

Key Takeaway:

Behavioral scientists have researched how people make choices and what they uncovered is incredibly generally folks aren’t building these well-believed-out, properly-deemed choices. What persons are undertaking alternatively is we’re relying on final decision-producing shortcuts, which are these computerized, instinctive, reflexive behaviors that people have formulated around the millennia as a way to conserve mental power. In this episode, Nancy Harhut joins me to speak about how we as marketers can boost the chance that folks will engage with and react to our promoting messages.

Inquiries I talk to Nancy Harhut:

  • [1:29] How do you define instinctive responses?
  • [4:00] Do you at any time fret that persons could possibly understand behavioral science and build instinctive responses that are not necessarily for very good?
  • [5:45] Exactly where do you see entrepreneurs acquiring this thought of using behavioral science in the advertising realm?
  • [6:46] How do we build emotion so that they get the prospect to again it up with logic?
  • [10:47] A lot of times we will do items to steer clear of agony or rapid reduction just before we will do matters that are superior for us. I have read marketers communicate about people will acquire painkillers as a substitute of natural vitamins. How does that 1 enjoy into a marketer’s capacity to get an instinctive reaction?
  • [11:48] Are there constructive ways to use scarcity and urgency?
  • [13:45] How does reciprocation come into enjoy with individuals?
  • [17:23] How do you deliver some urgency and scarcity to companies that have a really prolonged income cycle?
  • [19:33] Do you come across that any of these tactics or these techniques are far more effective visually versus phrases or tales?
  • [21:18] When a client will come to you and they are battling with a obstacle, do you have type of a checklist you use, or is each individual scenario exceptional?
  • [22:23] One of the points you have accomplished in the reserve is that you sort of crack down at the conclusion of the chapter with motion ways. Do you also have some checklists and items that people can down load as effectively?
  • [23:22] Where by can people find out extra about your function, link with you, and get a duplicate of your e book?

Far more About Nancy Harhut:

A lot more About The Agency Workshop:

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This episode of the Duct Tape Internet marketing Podcast is introduced to you by the HubSpot Podcast Network.

HubSpot Podcast Network is the audio spot for company professionals who find the very best education and learning and inspiration on how to develop a small business.



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